What’s next for “Fortnite”? As the old joke goes: “How do you keep an idiot in suspense?” Answer: “I’ll tell you tomorrow. (Image credit: Epic Games) Were currently in Fortnite Season 8, where the aliens have been driven out but the wreckage of their Mothership is still strewn across the island.Theres now a new. But death-by-black-hole is a thing, and there might even be an entire universe on the other side.” Even celebrity astrophysicist Neil deGrasse Tyson joined the convo, writing in a tweet: “Did your Fortnite game suck you & everything else into a black hole? Can’t help you there. “Fortnite” aficionados immediately began speculating about what the end of the game’s current universe means for Season 11. To be sure, others have engaged in such nuclear-option marketing tactics, such as when Taylor Swift in 2017 wiped out her social accounts ahead of her sixth studio album, “Reputation.”
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The baller move by Epic Games ensured that the event would become a blazing-hot trending topic on social-media - generating the kind of buzz and anticipation of a major movie release or product reveal. In an era of always-on connectivity, the “Fortnite” blackout creates a sense of artificial scarcity. Epic Games turned this phenomenon on its head by deliberately shutting down “Fortnite,” which the company said in March has more than 250 million registered users. Usually, when games or other internet services abruptly wink offline, mass hysteria ensues as users or players frantically try to understand what happened and when things will be back to normal. The game’s Instagram account posted blank black images and video of the black hole following Sunday’s event (although prior posts were not deleted). In the beginning, custom matchmaking was only used for larger tournaments that were officially affiliated with EPIC Games and Fortnite. Streamers can use it to have fun with viewers, while competitive players can practice in the same game and server. "Epic is fighting for fair competition among in-app payment methods and app stores for a billion consumers," Sweeney said after the ruling.The “Fortnite” website also shows nothing but a live Twitch feed of the swirling black hole (with more than 57,000 viewers watching it on Monday morning as of around 9:30 a.m. Custom matchmaking is intended for streamers, content creators and competitive players. District Judge Yvonne Gonzalez Rogers rejected the company's allegations that Apple ran a monopoly.ĭespite the judge ruling in Epic's favor on App Store payment procedures, Sweeney said the ruling was not a "win" for developers or for consumers.
The ruling said Apple will not be allowed to prevent "developers from including in their apps and their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to In-App Purchasing."Įpic appealed the ruling after U.S. Previously: Epic Games appeals ruling in its lawsuit against AppleĮpic Games filed suit against Apple when the tech giant pulled Fortnite from its App Store in 2020 after Epic added an option for players to directly pay them for in-app purchases without going through Apple's ecosystem.Įarlier this month, a federal judge said Apple must let developers use payment options that funnel consumers out of the tech giant's App Store ecosystem, which bypasses Apple's 30% commission on most app transactions. Epic verdict: Apple must allow for app payments outside its App Store, judge rules The need for regulatory and legislative action is clearer than ever before," Sweeney tweeted.Īpple vs.
Representatives from Apple declined comment to USA TODAY.
"Apple has exercised its discretion not to reinstate Epic's developer program account at this time," the message says. "Epic agreed, and now Apple has reneged in another abuse of its monopoly power over a billion users."Īpple said Epic Games committed a breach of contract and trust when it implemented an option for app-related purchases outside of Apple's system, shows an email released by Sweeney from what appears to be an Apple representative.
"Apple spent a year telling the world, the court, and the press they’d 'welcome Epic’s return to the App Store if they agree to play by the same rules as everyone else,'" Sweeney said in a tweet. Fortnite Battle Royale is the always free, always evolving, multiplayer game where you and your friends battle to be the last one standing in an intense 100 player PvP mode. Sweeney said that could mean a ban as long as five years. The CEO and founder of Epic Games says Fortnite will continue to be "blacklisted" from Apple's App Store, the latest in a push-and-shove between the gaming company and the tech giant.Įpic Games, creator of the immensely popular battle royale video game Fortnite, will continue to be barred from the App Store until the conclusion of the appeals process in the company's lawsuit against Apple, according to emails released on Epic Games CEO and founder Tim Sweeney's Twitter account.